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Nonprofit Fundraising Tools You May be Overlooking, Part 1 (Amazon Tools) fundraising nonprofit Oct 03, 2019

The Q4 giving season is right around the corner and fundraising planning will be filled with talks of direct mail, email, search marketing, and a few other tactics. While these will cover most of individual fundraising, I’m kicking off this three-part blog series to talk about ways you can...

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Start-Up Nonprofit Marketing Checklist: What to do First Online (Part 2 of 3) fundraising nonprofit Sep 19, 2019

My last post covered some basics for nonprofits who are just getting started and looking to set up a low-cost option for a website. It’s important that you have your website set up before you branch out into other digital marketing efforts like social media and email. However, once your...

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Start-Up Nonprofit Marketing Checklist: What to do First Online (Part 1 of 3) fundraising marketing nonprofit Sep 11, 2019

Most of the nonprofit marketing I’ve been involved with have come from established nonprofits that have some level of online marketing or fundraising budget. However, I do come across brand new nonprofits from time-to-time that are just getting started from scratch with little to no...

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6 Ways Nonprofits Can Engage Donors Through Live Video on Social Media fundraising nonprofit Jul 31, 2019

It’s a fun, sick, and fascinating world we live in when it comes to social media. We get to hear rants we didn’t ask for from our friends and public figures. We get to watch funny or heart-warming videos that make our eyes well up with tears. And, thanks to Snapchat filters, we can...

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Comparing 2018 Digital Fundraising Benchmarks (Blackbaud vs. M+R) fundraising nonprofit Apr 30, 2019

Nonprofit leaders wear many hats. It’s quite the balance of pleasing many audiences, which includes donors, employees, community leaders, and those needing services (which is why the nonprofit exists in the first place). From a fundraising perspective, it involves keeping an eye on planned...

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Fundraising Roadmap: How To Prioritize Your Digital Fundraising Channels fundraising nonprofit Feb 15, 2019

“If you had $10,000 to invest in your digital fundraising efforts, how would you invest it?”

This is a question I get a few times a year from different nonprofit clients. There’s no one-size-fits-all answer because it depends on overall fundraising strategy, technology,...

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