- How to build fundraising systems with direct mail and digital that maximize your revenue opportunities
- How to write a plan that everyone, from your board to staff to volunteers, can get behind. And implement that plan! You’ll also organize your 12-month fundraising campaign calendar, ensuring a year-round program to acquire and cultivate donors
- Stop throwing your money away on sponsored Facebook posts that don’t show any ROI. Discover the secrets to hyper-targeting current and prospective donors with online ads
- Start and grow your nonprofit’s monthly giving program — and watch your nonprofit build reliable revenue with your most committed donors (think legacy gifts)
Fundraising Focus Forum 2023
The Online Conference for Smart Nonprofit Pros - Like You!
JANUARY 18-19, 2023
Brought to you by
HIT THE FUNDRAISING YEAR RUNNING!
This is the only conference for small to medium-sized nonprofits that teaches you how to build direct mail and digital fundraising systems that work.
HOW WE GOT HERE
You’re drowning in fundraising information, some of it good, a lot of it bad.
Every other day finds you attending yet another *free* webinar brought to you by yet another new software company.
Sometimes you’re even juggling all these *free* sessions with other staff and volunteers.
And somehow…well...actual implementation falls by the wayside.
You’ve got good intentions. But something’s missing.
You need a plan. You need to know exactly what will finally move the needle on your fundraising. What it takes to have focus. A robust base of donors who give to your nonprofit, month after month. Donor communications so engaging that your supporters not only donate, but ask how else they can help. A major donor program that happens almost by osmosis.
But what if, over the period of only two days, you could get your hands on the most effective digital and direct response strategies that are REALLY working for nonprofits RIGHT NOW?
What if you had a blueprint for exactly what you need to implement now to make the most of 2023?
Welcome to Fundraising Focus Forum 2023
This conference will teach you all about direct mail fundraising, online fundraising, social media planning, nonprofit leadership, technology, data & analytics, nonprofit management, etc.
JUST FUNDRAISING.
This isn't an "everything nonprofit for every nonprofit" type of event. We're ONLY focused on raising money for your causes and doing it better than you did last year.
Over the course of two days, you’ll gain clarity about your donors and your fundraising program. You’ll discover …
Your Fundraising Experts
Learn battle-tested tips, tactics, and strategies from these fundraising professionals.
Pamela Grow
Author of Simple Development Systems, Founder of Basics & More™, Publisher of The Grow Report, Top 30 Most Effective Fundraising Consultants
Jeremy Haselwood
Author of the Digital Fundraising Blueprint, Founder of Fundraisers Unite online community, CEO of Ampla Marketing
We Are For Good Team
Becky Endicott and Jon McCoy created and host the top Nonprofit podcast, We Are For Good Podcast, and founded the We Are For Good PRO community
Barbara O'Reilly, CFRE
Founder and Principal of Windhill Mill Consulting, CFRE, AFP Master Trainer, faculty member of Maryland's Do Good Institute.
Julia Campbell
Author of Storytelling in the Digital Age: A Guide for Nonprofits, Nonprofit Marketing Consultant, and Trainer
Erica Waasdorp
President, A Direct Solution, Certified Master Trainer for the Association of Fundraising Professionals.
Joshua Meyer
Bloomerang
Alexis Langley
CharityEngine
You Should Attend Fundraising Focus Forum If:
- You want to get focused on the proven, surprisingly easy strategies that are REALLY working in uncertain times.
-
You struggle with where to start when it comes to planning your fundraising program
-
You want to build or improve your fundraising systems and generate more revenue for your organization
-
You need expert guidance on where to put resources that will result in the biggest return
-
You understand enough about fundraising to be dangerous but want to understand enough to be effective
-
You need expertise that can tell you what NOT to do, based on real-world experience
What You'll Learn
Writing Your Fundraising Plan
Write a fundraising plan that enjoys support from board, staff, and volunteers - and gets IMPLEMENTED!
Creating Your Donor Communications Calendar
Build an "Ask/Thank/Report" system that works for your donors and your budget!
Maximize Direct Mail
Pamela will share her special journaling technique to be more at ease, have real peace of mind, and feel like a kid again.
Build Your Digital Fundraising Campaign
Learn how to plan and execute a comprehensive digital fundraising campaign.
Optimize Your Email Fundraising
Dive into actionable tips for email creative, testing, content, and more.
Level Up Your Digital Ads
Learn expert tips to improve performance that Facebook & Google don't want you to know.
Agenda
(subject to change)
Day 1 - January 18
All times Eastern Standard Time
| 10:30-10:45: General opening Session |
| 10:45-11:40: Creating Your Fundraising Plan - Barbara O'Reilly |
| 11:40-11:50: BREAK |
|
11:50-12:45: Your Fundraising Systems - Pamela Grow
|
| 12:45-1:30: LUNCH BREAK |
| 1:30-2:20: Growing Your Monthly Giving Program - Erica Waasdorp |
| 2:20-2:30: BREAK |
| 2:30-3:20: The Social Media Systems You Need - Julia Campbell |
| 3:20-3:30: BREAK |
|
3:30-4:30: Cleaner Data for Better Results: How to Maintain a Healthy Nonprofit CRM - Julia Gackenbach
|
| 4:30-5:00 -Day One Wrap-Up | Pamela Grow & Jeremy Haselwood |
Day 2 - January 19
All times Eastern Standard Time
| 10:30-10:45: General opening Session |
| 10:45-11:40: 9 Nonprofit Trends that Matter in 2023 - We Are For Good Team |
| 11:40-11:50: BREAK |
| 11:50-12:45: The Digital Fundraising Ecosystem & Digital Advertising Tips - Jeremy Haselwood |
| 12:45-1:30 - LUNCH BREAK |
| 1:30-2:00: How the Right Technology Can Help Your Nonprofit - Alexis Langley |
| 2:00-2:30: Lightning Session: Email Welcome Series Tips That Increase Fundraising Revenue - Jeremy Haselwood |
| 2:30-2:40: BREAK |
| 2:40-3:30: How to Outsmart Inflation: Using Data to Navigate Fundraising During Challenging Times - Joshua Meyer |
| 3:30-4:00: Closing Session - Pamela Grow & Jeremy Haselwood |
MISSED THE FORUM?
YOU CAN NOW GET INSTANT ACCESS TO ALL FORUM SESSIONS & CONTENT
CONFERENCE CONTENT PACK
$299
COULDN'T ATTEND? YOU CAN STILL GET ALL OF THIS:
- $499 Value
- SLIDES: Access all slides from conference presentations. Learn about monthly giving, direct mail, digital fundraising, Facebook Ad tips, data management, and more!
- RECORDINGS: Access recordings to all sessions (almost 12 HOURS of powerful content)
- TEMPLATES: Access all templates and tip-sheets shared by the speakers
- BOOKS: Recieve an e-book version of Jeremy Haselwood's "The Digital Fundraising Blueprint" and Pamela Grow's "Simple Development Systems"
Justify the Cost
According to the 2021 Blackbaud Charitable Giving Report, which included almost 5,000 organizations, the average online gift was $204. If the content of this conference helps your nonprofit secure just 3 online gifts in a year, then you've made a positive ROI on the General Registration. With the VIP Registration, your nonprofit would only need 5 online donations to gain a positive ROI. It's a no-brainer. Register now for the Fundraising Focus Forum!