Room recording - Oct 14, 2025
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[00:00:00] What's good? What's good? It's the Jeremy Haselwood show. What's good? What's good? Let's get ready to go. Welcome to the Jeremy Haselwood show. Plug in, turn it up. Let's go. Hey, hey. Welcome to the Jeremy Haselwood show. Push play, let it roll. Let's go. What's good? Welcome to my show. In three, two, one. Let's go
Jeremy: Hello and welcome to the Jeremy Haywood Show. This podcast is all about exploring a wide range of topics that spark curiosity, build community, inspire action, and deepen our understanding of the world around us. Before we get started, make sure you subscribe now on whatever platform you are seeing or hearing this by tapping the follow or subscribe button. And season three, we're shining the spotlight on women business owners, the trailblazers, innovators, and leaders who are redefining what it means to build with purpose. episode will bring [00:01:00] stories, strategies, and inspiration straight from the women who are creating businesses that make an impact. This season, we're going to celebrate and learn from the powerful voices of women in business. Today's guest is the owner and creator of Jolene. Jolene Atlanta's first sports bar for women's sports. Welcome to the show, Chelsea. Fishman.
Chelsea: Hi. Thanks Jeremy. I'm excited to be here.
Jeremy: Awesome. So let's start. We're gonna take it back to childhood. Tell me about where you grew up and what was the first sport you played?
Chelsea: Ooh. Okay. Um, well, I. Grew up all over the place. I moved around a lot as a kid. I was born in New Jersey, moved a bunch for my parents' jobs, just various reasons. And yeah. And then, moved down here to Georgia in, when I was like seven. And Georgia's home and I mean the first sport I ever played was soccer.
been a soccer person my whole life.
Jeremy: Okay. I know you have a lot of soccer stories and a big background in soccer that I'm sure we'll tap on a little bit during this [00:02:00] conversation. But let's get into your company. Jolene. Jolene, is this your first business?
Chelsea: This is my first business.
Jeremy: Okay,
Chelsea: Yeah.
Jeremy: tell me about it. Tell the listeners what is Jolene Jolene?
Chelsea: Jolene. Jolene is a bar for women's sports and yeah, it came together. multiple years long process of. coming up with this which I didn't even know at the time, but I've always been pretty entrepreneurial. My friends always like to tease me about being like the dreamer of the group cause I'm very much oh, let's, try this and do that, and don't really think about.
What that entails completely. And Jolene, Jolene really came together after my last job I was doing marketing for women's athletic apparel company. And that was when I was first working professionally in the women's sports space. 'cause we worked with athletes and teams and, and while I was working with them, I was down in Australia for the Women's World Cup in 2023 because I was attached to this company, [00:03:00] I got invited to some pretty cool events and got to be around some pretty stellar, pioneers of the game. And one of the things was this equality summit and it was, Billie Jean King and Brenny Chastain and this like very intimate setting of just these power players in women's sport. And just talking about, what's going on about, equity and equality throughout sport and how that bleeds over into all of life.
And it was just a really powerful experience and I left it. Wanting to recreate the feeling I felt in some way. I was like, I've never felt this inspired before. I was like, I want to have this more. fast forward January of 24, my company folded and I was, looking for a job.
And I knew I wanted to stay in women's sports, but I wasn't finding anything. And, these sports bars had been popping up, on the West coast, the sports bra and a bar of their own and [00:04:00] rough and tumble and these bars for women's sports. And it's something I'd actually thought about long time ago.
And I don't know, there was just like this culmination of just thoughts and things and, when you're out of a job, you you're forced to get a little creative and I was like, you know what? Why don't I try to pursue this? I've been wanting something like that in Atlanta. I have the time.
And so that's how it all came together. And I thought, a bar could be the place that houses that feeling that I had, that inspiration that I found in that summit.
Jeremy: interesting.
Chelsea: yeah, lots of pieces.
Jeremy: Yeah, but it's if you never went to that summit, we may not have Jolene, Jolene
Chelsea: That's true.
Jeremy: because that inspiration. So I wonder what life would've looked like with the layoff and if you would've gone back to work or been like, I'm gonna try some other kind of business.
It's who knows? But one of the cool things is some of the women that I've talked to this season have created their businesses out of job loss. It's been a job that they've really enjoyed or been good at, worked out for a while. have always had some kind of calling or entrepreneurial spirit to [00:05:00] do something different. And a lot of times when people face job loss, and I've gone through this myself, there is a lot of fear, trepidation, wondering, okay, security, we still need money to pay bills, to
Chelsea: Awesome.
Jeremy: the things that we need. But it's also an opportunity to just take a pause, take a beat and say, if I was to really redesign my life from this point doing what I wanted to do, let's go after that.
Listening to your story so far and hearing how these different pieces of your life really came together almost as validation. You had to have the summit trip in order to get that revelation and that inspiration to do something different. You have your background in sports and then the layoff provided an opportunity for you to have that space to breathe, and it's become. What I think is an incredible idea, being here in Atlanta myself, when I heard about you, which is why I reached out to you, I was like, that's such a dope concept. I've gotta have you on the show. 'cause I think it's really cool what you're doing. Tell me how you came up with the name. How did you settle on Jolene?
Jolene?
Chelsea: Yeah. Well, thank you for saying all that. It's funny, everybody asks about the name [00:06:00] and I didn't spend much time on it. Actually. I, my cat's name is Jolene which is inspired after Dolly, of course.
Jeremy: Of course,
Chelsea: I just boil it down to when you're single, in your thirties, you name things after your cat.
That's just what, that's just so
Jeremy: that's all it is. Two times. two
Chelsea: two times we're doubling down.
Jeremy: Jolene.
Chelsea: Yeah. So that's it. And the name came before everything. I, it was like, I woke up in the middle of the night and thought Jolene, Jolene, that's the name of a bar. And that was it.
Jeremy: Yeah, and it's very unique you're definitely onto something here. And I look at women's sports right now, my family, we've become really big WNBA fans.
For the people like I showed you, you said you have this
Chelsea: Mm-hmm. Mm-hmm.
Jeremy: So I'm gonna pop up on you. One of these times we're gonna have to
Chelsea: Yeah.
Jeremy: both rock our A-T-L-W-N-B-A shirts. But when we look at women's sports in general whether it's soccer, basketball, volleyball, whatever and seeing how, and. the growth has happened and the interest has occurred. We've had certain women in different leagues who've [00:07:00] become more stars and gained the viewership. you know, looking like for me, WNBA angel Reese, Kaitlyn Clark from my family, like that's really when we started watching.
But you get attached to some of these athletes and their stories. The gateway into the sport. If you never really were a big women's sports fan, whether, whatever the sport is, just latch onto an athlete and find out what her story is and follow her. And then you start to see the teammates and you learn about the teammates.
Then you learn about the other players in the league and before you know it, you're really sucked in and hooked on it. Feel like the business that you have right now I'm not even gonna say it's early. I feel like you, you've arrived at the right time for women's sports. You're onto something big here. When people come to Jolene, Jolene, tell me what that experience is like. What can they expect?
Chelsea: Yeah, it's a really fun time to be in women's sports and, for those of us who have been fans forever, we're like, yeah,
It's always been good. And and we're just glad that people are catching on. So that's, the feeling that we, want to. [00:08:00] house and inspire at Jolene.
Jolene is just one that celebrates women's sports and that when you come in, you feel like this is a place that is genuinely excited about the growth of all women's sports it's designed to be very welcoming and warm and inclusive. Everyone from, your diehard fans to someone who's never even heard of Caitlyn Clark or, the US Women's National Team.
a non-fan can come and equally feel welcomed and, um. just there for a good time. even if you become a non-fan you leave as a women's sports fan. and it's been really fun because I've had a number of people come in who have zero interest in sports and I'll, talk to 'em and be like, what are you doing here?
And they're like we just heard about this place and thought it looked cool. And that's great because then we're getting people in the door who wouldn't probably pop into a Taco, Mac or a Bdubs, like things like that. And and so it's validating to see that people are actually doing that.
And I wanna create an environment that, will always welcome those people. [00:09:00] And ultimately, yeah, we're celebrating women's sports and we're celebrating Atlanta and we're celebrating the fans. And I think people feel that when they come.
Jeremy: Yeah, and one thing I noticed too about what you offer is in addition to women's sports, it really seems to be women's sports and community, and you do different events that really bring different interests together, different community together, whereas the foundation. Is women's sports, but in addition to, it seems like there's a bigger calling to this from my perspective.
So can you shed a little bit more on that and why these other community events or group events are important to your brand and your business?
Chelsea: Yeah. Thank you for noticing that. 'cause that is a big part, is The community of it all. And that's what's most important to me. And I think the women's sports part is just. The thing that brings us together. And We're just bringing people together in Atlanta and just being welcomed and wanted and I'm happy with, everybody that comes in and finds a spot at the table.
And we do [00:10:00] these events to Encourage that bit of community and relationships and a ton of people have come by themselves and end up sitting with a group and it's fun to see new relationships form whether it be the common interest of women's sports or a common interest of.
Trivia or speed puzzling or karaoke or just these things that we're doing. And, the idea of Jolene, Jolene is to celebrate that community and celebrate that people, are better together. And my hope is that Jolene, Jolene brings out the good and yeah, the connection that comes from
Jeremy: Mm-hmm.
Chelsea: A place that people just wanna gather.
Jeremy: Yeah. And it seems that when I visited last week, it's this seems like a good place. The vibe was good. And it, just seemed like you're stepping into a place where you do feel welcome. So you've, you're creating that environment for sure. Now whenever you, or when you started your company, you had this idea, women's sports bar, what do you do next?
Because in itself, to create that and to have that vision for one woman's show seems a bit overwhelming. So [00:11:00] you have this idea, what are the next things you do to actually bring this to life?
Chelsea: it definitely has its moments of being overwhelming. hopefully I'm just always looking to keep growing and doing more with it. I don't want it to become stagnant or complacent. And right now the obvious thing is that we're still searching for our permanent space and being at brick and mortar is.
Just this temporary residency which has been a great stepping stone for us. Yeah, I mean I've been, hunting for a space the last year and a half. And and it's hard, when you're a startup and you're women owned and you're doing something brand new and a lot of people are quick to tell you no.
And so you have to get creative and, but yeah, right now the focus for sure is finding that permanent home for Jolene, Jolene and for, our community. And it will open a lot of doors for things that I've always envisioned for Jolene, Jolene, a lot more events, bigger reach.
And, we wanna be. The home for all of our local teams here, and we want [00:12:00] those athletes to be visiting and we want meet and greets and all those things will come. And I have a very long list of my dream, my wishlist for Jolene. And yeah, so one thing at a time, but right now it's that home, which will hopefully be happening soon.
Jeremy: Good. Good. I know you've got the, like I said, the brick and mortar. You're doing the residency there. So I imagine with this idea, Jolene, Jolene, we need to have a space and not just a temporary space. So you're at brick and mortar right now. brick and mortar now to where you really wanna take Jolene?
Jolene, like with the environment, if you were to build your own quote unquote brick and mortar from the ground up. What would that look like?
Chelsea: Oh man, Jeremy, she's so cool. Jolene. Jolene is gonna just be, lights out. It's gonna be so good. 'Cause brick and mortar's been great, but it is what it is. I had zero say in, what it looks like and in the vibe of it, and.
Jeremy: Yeah, the layout and.
Chelsea: What's offered and the layout.
Yeah. Like anyone who's been knows it is not an ideal sports viewing environment because it's not built to be a sports bar. One of the [00:13:00] exciting things is that I'll get to make the layout that it deserves to be, which, anywhere you sit, you'll have a good view of a TV and the sound will be right and the TVs will be synced up.
so all those things which I get really excited about. But also that we get to have the Julian Julian touch which you know, is gonna be bright and. Just like high energy and a very non-traditional vibe as far as sports bars go but I think she will be very much like a destination that people are gonna wanna go to just because of. what it looks like and what we're offering, and we've got some pretty exciting, tricks up our sleeve of what she's gonna be.
Jeremy: And I love how you refer to Jolene's. She it makes Jolene, Jolene, a whole person,
Chelsea: Oh.
Jeremy: individual. And I would expect when you have your own residence, your own home, that there's gonna be an oil painting of Jolene up there and Jolene is gonna be playing basketball or soccer or something.
But I, I can just picture this and it's gonna be like some neon lights around it and it's gonna be amazing.
Chelsea: For sure.
Jeremy: Yeah. So when you [00:14:00] look at that next space and talking business here, and I'm not asking for numbers or anything like that, like how do you go from where you are now to getting funding to actually build your place or retrofit an existing place?
What does that process look like as you're encountering it?
Chelsea: You know, i'll be able to tell you what it looks like once I figure that out. right now it is just like Being really creative because like I said earlier, we're doing something new in Atlanta and it's hard to get the people with power.
It's hard to get them on board because you don't have, 10 years worth of restaurants to point to. You don't have, all this stuff going for you. And it's a new thing and I'm new to it. And
Jeremy: Yeah.
Chelsea: it requires, putting a new type of proposal together. And so things like this residency, which is a really unique thing, and the thing that I'm able to point to and say, look at, these numbers, look at these crowds, look at these events and proof of concept and all that stuff, and it's just a route that.
I would think [00:15:00] most other business owners haven't had to take and any other small business owners know exactly what I'm talking about.
Things are getting so much more corporate these days and especially in Atlanta it's very much a game of you either have to know somebody, you have to know a landlord personally.
You have to know a lender personally. yeah, you have to be showing. Kind of A bulletproof proposal that says, look at this. This is, what we've done. This is what we're planning to do and this is how it's all being received. And so I think right now Jillian, Jillian is positioned really well to do that.
And it's just kind of a matter of like sheer luck really, of getting it in front of the right person. And thankfully, I've spent the past. Almost two years now, building my network and trying to get those people in place. And I feel really good about the team that I have, and I feel good about the people that I am, talking to.
And,
yeah, right now, the main thing is just you have to be creative because the traditional way of getting a business going is not working. It doesn't work anymore. Especially for minor minority owners, for [00:16:00] startups, for a brand new concept you have
Jeremy: Yeah.
Chelsea: to have something that kind of shakes people up a little bit.
Otherwise, they're like, why would we risk anything on this? It's very much like you go into a place, with the attitude that you belong there and that's what the carry of, this is a business that belongs in Atlanta and will
Jeremy: exactly.
Chelsea: of the city.
And I believe that's a matter of making someone else believe that.
Jeremy: it's a unique concept. So when you're trying to do something brand new, hard to have that data and say this company was successful, and unless you point to maybe some of these similar bars in other markets that you mentioned earlier, but not in Atlanta. So when you're doing something brand new. It seems like it's always harder it's like going to a job and you have all the abilities and background, but your resume doesn't say that. So it's or how can I get experience if I don't have experience? But you're doing the experience Right.
now, like with the residency?
With what you've been doing the [00:17:00] past couple years, it's not like it just went off of a sheet of paper or a Word document and you're asking for funding. And you're getting in there, you're learning the business, you're learning what works, what doesn't work, and you can take that parrot with what is working maybe in other markets, but also point to just the macro environment of women's sports. And in this city, Atlanta is a sports city, even though. It depends on who you ask. Our fans are, can be very fickle and fair weather, but we still ride with our teams and we may hate 'em today, love 'em tomorrow, but we still ride with our teams. There's enough sports here, there's enough industry here, there's enough money here in Atlanta that I'm gonna be excited like five years from now going back and watching this interview.
And it's gonna be a whole, you're gonna be in a whole separate situation and it's gonna be amazing. Honestly it's cool that we're talking now when Jolene, Jolene is still, and what I would consider early, because you don't have your own place just yet. You have the business, you have the concept. It is up and [00:18:00] running, it's going. What would you say is, and you may have even touched on already, but what would you say is the hardest thing right now about running your company?
Chelsea: there's a few things. A lot of it is hard, but I think, the first thing is educating people and what it is. even after, getting to a place where I feel like people are familiar with us. There's still a lot of confusion with what we are.
so there's just the constant education of what is Jolene Jo, which is that we are a bar for women's sports, and that is it. But people, mistake us that we're a bar for women. Were a lesbian bar. Were just a bar that men are not allowed in people want it to be something so much more complicated than it is, and it's strictly just a place for women's sports. And as long as women's sports is for everyone, Jolene Jean will be for everyone. And so there's that bit of it. Which, people take, I've learned people take very.
Personally when I make a decision to either [00:19:00] show, we show college football and some people don't love that. And they feel strongly that I should only show women's sports. And I've been very transparent from the jump that Jolene will be. Both men and women's sports, because like you said, Atlanta is a sports town and we love our teams here.
And being in the south,
Love our college football. And thankfully most people that come to Julian and Jolene are happy about that because they wanna watch the w and then they wanna watch, the dogs. And that's,
You can have both things and, but people, people have their opinions and that's fine. And if they don't love it, they don't have to come.
But then, aside from that the other obstacles are the obvious ones, which is the funding. And again, you have to educate. The right people to know what you're doing and what your plan is so that they can understand it and feel comfortable to give you, an investment or give you a loan or, I did a Kickstarter and you have to, make people feel good about what you're doing and hope that trigger something in them to wanna be a part of it.
Jeremy: that's really important. And one of the things that I was thinking [00:20:00] as you were talking about like the women's sports and the misconceptions of what people may think it is, it's really sad, if you have a women's sports bar that people make all these other assumptions. 'cause sports bar, it's just a sports bar period. It's not, it's definitely geared towards men because of men's sports. But it's just, this is a place, if you wanna watch women's sports, it's here. That's it. Like you said, don't overcomplicate what it is. It's a sports bar, but we're gonna show college football, but we're also gonna show, you know for sure, if you're trying to watch women's soccer, we're gonna have it on.
If the game is on, it's gonna be on here. You don't have to worry about going to your other sports bar in your neighborhood that's probably not going to be showing it. It has a home here and it.
will live here. Which I think is really great and it's quite the niche that you have created there. I want to get into like menu a little bit.
Chelsea: Okay.
Jeremy: the menu right now at brick and mortar, is that something that you control or is that just the offering that brick and mortar has?
Chelsea: we sat down before the residency opened and came up with this blended [00:21:00] menu. But it is, it's pretty much all brick and mortar as far as kitchen and the bar. I don't have any say over, the things that we bring in and but I, I got. Like the kind of the sports bar eats the burger or the blooming onion the wings.
Like those were my kind of, addition. The girl dinner is the Jolene Jolene staple and but it's all, it's their kitchen staff and they're really good at what they do. And so we're like, why?
Jeremy: Yeah.
Chelsea: We'll just keep rolling with that. And so people have received the menu which is good, but it will look very different when we have space.
Jeremy: Is there anything that's not on the menu that you're like, when I have my space.
we're definitely gonna be doing this?
Chelsea: Yeah, there's quite a lot of things actually. Yeah, I the girl dinner for one, what they offer. At brick and mortar is not my full vision of girl dinner. What they offer is just like a straight up charcuterie board, which is great. But I want it to be more legit girl dinner, which is like.
Some meat and cheese, but also a handful of m and ms [00:22:00] and a half eaten jar of peanut butter. And it's like these very random bits. So that one I get excited about to do. And you know, we wanna have fun with I when people ask about the menu, I'm like, it's like elevated bar food.
Like I want it to be. The things you expect from a sports bar, but with a fun twist. And we wanna offer french fries that maybe come with, ice cream and, you, like Wendy's, like frosty and fry situation, like things like that where you're,
Jeremy: Yeah.
Chelsea: you can get fries anywhere, but also like it's gonna come with something weird, like kind of fun.
Jeremy: Yeah. Yeah.
Chelsea: We want wings that have funny, flavors and, I don't know, just like different stuff that you would expect but then not expect
Jeremy: And something that you could only get at your
Chelsea: Exactly.
Jeremy: No, I like that. And it's another way to, to differentiate it. So what are the things that you enjoy most about what you do?
Chelsea: The people for sure. It's just so fun. No matter how hard, like getting this business put together is, I always feel so good when I'm like at the bar and I'm with. People
Everyone's just like very [00:23:00] supportive and so cool. Like the women's sports community is just so awesome in every way.
The fans are so great of women's sports and it's fun to cheer with them. It's fun to talk trash with them. Like it's just a, it's a blast. And people that have come into the bar and people that have been coming to our popups since last summer They've just been so cool.
Like everyone is, rooting for me and rooting for Jillian Jolene, but also we're just like rooting for each other, which should feel really special. so there's that part of it, but then there's also the people part of. The Women's Sports Bar community, which, like when I say that, the other bar owners from around the country.
Because the very first one was the Sports bra. The sports bra in Portland, and she opened three years ago. And you're talking about like lack of data when you're going in.
Jeremy: Yeah.
Chelsea: There's not even, the oldest one we have is only a few years old and she made a million dollars in her first eight months, and it's that's a pretty good stat to point to.
But, we have a few years worth. the women's sports [00:24:00] bar, the ownership community, it has been really unique and, pretty much every bar owner in the country we're, we have a, a group chat and we're constantly talking. And it feels really special because I don't know other industries or businesses where that happens.
Like we have competition. It's all very much Hey, I ran into this problem. What did you do about it? Or, just I got this review from this really crappy person who wants to just troll us. Like, how did you handle this? And, and so from both ends of, people in the bar to people that are just supporting the bar, it's the people.
It makes it really fun.
Jeremy: And it's good that you have that community and that does exist, especially with you all, even at three years, you said that's not very
Chelsea: Yeah.
Jeremy: So all of you all are really just getting started and to really build this community from the beginning is gonna be really special for you all as your businesses continue to grow. So you played soccer and through college, correct? All right. So how do you feel like that has impacted you with how you run? Jolene? Jolene?
Chelsea: Well,
I think it gives me the endurance I need.
[00:25:00] I'm just like constantly running around, literally. But as a team sport athlete my entire life, I'm very team oriented. And so I think, that translates really easily into being an owner and being a boss and being a manager and, I'm very aware that I cannot do this on my own, and it's very much like more hands and more feed and more brains in the room are better than just mine.
And and so anything from being like, guys, I have an idea for some social content to,
Figuring out how to, do payroll for this thing.
Jeremy: yeah.
Chelsea: I guess being a team sport athlete, it's, at least for me, it's easy to ask for help. I'm not afraid to do that.
And so I think that's important. And it also just makes like your wins are that much better when you have people to celebrate with and,
Jeremy: yeah.
Chelsea: So even, my, my staff at Brick and Mortar, they're there. They're under Polman yards, but they're there for Jolene, Jolene, which is a unique situation for them.
But it's fun to see, people as excited about this as I [00:26:00] am and and also being, just a lifelong athlete. My investment and engagement in watching sports is very genuine and can be extreme. I have no problem yelling at the screen and talking with people and I think that makes it really fun when we all kinda get riled up together.
Jeremy: Yeah. you're like, I'm gonna watch women's sports anyway, so why not just
Chelsea: Yeah.
Jeremy: around it where I can just watch any and all at any time? And now I may know the answer to this question, but I am going to ask it. is your favorite sport to watch?
Chelsea: Yes, you probably do know the answer, which I mean, it's soccer. I love watching soccer.
Jeremy: That's what I
Chelsea: Yeah,
Jeremy: I didn't know if you played so much. You're like, I'm good on
Chelsea: no, I think,
Jeremy: but I like watching this instead.
Chelsea: feel it's one of those things, it's probably because it's the one I know the most about, and I love watching soccer. I think over the past few years I do really love watching college basketball.
That's been really fun. And like March Madness is obviously just like the best time. And then, the past couple years, especially getting into the w and [00:27:00] watching the dream, just like, ugh, just kick ass and be so good. And that comes with learning the sport. I think that's why soccer is like our biggest sport is 'cause it's the one like probably every person played when they were like six years old, and so, you know,
Jeremy: sport.
Chelsea: And so we just had um, we were doing, watch parties for the Women's Rugby World Cup. And
Was hilarious because.
Unless you know what's going on, you have zero clue what you're watching.
Jeremy: Yeah.
Chelsea: And so that was one that when people would come in to watch, I would sit down with them and be like, tell me what is going on, because I have no idea. You're like, I know this is really enter entertaining. Like people are smashing into each other, they're throwing people in the air.
You're like doing. And I'm like, what's going on? And the more
Jeremy: the rules?
Chelsea: The more fun it is to watch. 'cause you do actually, what you're cheering about. But yeah, I love watching it's obviously nice having a national team. That's good. And I am hopeful that Atlanta will get an NWSL team here in the next few years, and we will immediately be the best team that this league has ever seen.
[00:28:00] So
Jeremy: Of course you're proclaiming it right now
Chelsea: once that.
Jeremy: and now it'll be the best team that.
the league has ever seen. Dynasty in the works. So out of the events that you host at Jolene, Jolene right now, is there a favorite one that you host?
Chelsea: Right now, this one is new, but we are doing trivia right now and it's really fun. my host is awesome. She was a server at Jolene Jillian, and she just is like hilarious and so fun and very engaging. And trivia's been a blast. So that's been really fun. I would say I was loving our WNBA watch parties.
Not that it's over, but. The basketball community is just, intense and they are loyal and they are loud. And gosh, I was really loving those games.
Jeremy: I know. And they're like a sadness. 'cause the season's over, like it's kinda man, we have to wait
Chelsea: It is rough. I mean, Thankfully, we have unrivaled, which will start up in January,
And then we have college basketball and so we, we have some things, [00:29:00] but I'll be ready for the dream to come back.
Jeremy: Yeah, same. Same.
Chelsea: Yep.
Jeremy: So outside of your work, what do you enjoy doing?
Chelsea: What do you mean outside of work?
Jeremy: That's it. work? is
Chelsea: I feel like I'm not the Capital One guy in that commercial, and he's what do you mean I don't,
Jeremy: It was like lives there. Yeah.
Like
Chelsea: I do, I play soccer. I just can't escape it. Yeah, I play with Sons of Pitches and I play with Silverbacks every week and I play with, my best friends.
And so it's really fun and
Jeremy: Nice.
Chelsea: and that is something that I get to do and you don't. Really think about work while you're doing it. And so I enjoy that and I spend a lot of time with my family. They all, you know, we're all here in, in Georgia and with my friends and I used to travel quite a bit, but again, I'm the Capital One guy and I live here now
Jeremy: Yep. You don't get to do
Chelsea: yeah.
Jeremy: outside of sports bar sports,
Chelsea: I know.
Jeremy: Got
Chelsea: So I need to expand I think a little bit.
Jeremy: It takes a lot of work. You're still, early phases. So this is where that grit really comes together and that hustle and hard work comes [00:30:00] together. But it'll get to a point where you'll be able to take that trip you've been wanting to do for a while, so it, it will
Chelsea: I hope so.
Jeremy: so.
let's talk music real quick, like what is on your playlist right now?
Chelsea: That's a good question. Why is on my playlist right now? Probably Doechii, lots of Doechii right now. 'cause I'm going to see her in a couple weeks. So it's like
Jeremy: Okay.
Chelsea: pre-gaming that, which I'm pumped about.
Jeremy: Yep.
Chelsea: I am listening to the New Taylor album of course which, mixed reviews on that, but it's,
Jeremy: wasn't gonna ask. I'm
Chelsea: yeah.
Jeremy: going. yeah.
'cause you never know how the internet will pick apart any and everything,
Chelsea: so tricky.
Jeremy: just Yeah,
Chelsea: Yeah, you're right. We won't say anything more about that. Yeah, I, what are we listening to? I am trying to think. At the bar we put on, probably my favorite things that we put on at the bar are nineties Atlanta hip hop.
Jeremy: Yeah.
Chelsea: just lots of lus
Jeremy: true.
Chelsea: and just good times there.
Jeremy: Nice.
Chelsea: And then the kind of a, on a completely different, [00:31:00] you know, end of the spectrum from that is wicked because the new movie coming up soon and
Jeremy: True.
Chelsea: the music
Jeremy: All right. Good. No, I always like to
Chelsea: Yeah.
Jeremy: because I love music, so I'm always curious what people are listening to. And then some people are like, I don't listen to music. I'm more of a podcast person, and that's
Chelsea: B
Jeremy: I'm not a podcast. Do you? Okay. What do you have? Because I don't really listen to many podcasts, but even
Chelsea: It's funny.
Jeremy: one, I just, I
Chelsea: Yeah.
Jeremy: a lot.
do you have like podcast recommendations like
Chelsea: for sure.
Jeremy: and I know it's always up to somebody's taste, but what are you addicted to right now with podcasts?
Chelsea: Yeah, I had definitely had my regulars. I listen pretty much exclusively to true crime and sports. Like those are the things I listen to. So I listen to my favorite murder. I listen to true crime obsessed.
Jeremy: Is that before you go to bed
Chelsea: Yes.
Jeremy: when a lot of people listen to true
Chelsea: It's very weird.
Jeremy: myself to sleep listening to murders. It,
Chelsea: Yep.
Jeremy: don't understand
Chelsea: I know. I'm sure they'll do,
Jeremy: works for
Chelsea: they'll do a study on us one day and there'll be something very wrong, I'm sure.
But Yeah.
Jeremy: Yeah.
Chelsea: But I, and [00:32:00] then I listen, to casuals with Katie Nolan and good game with Sarah Spain and the women's game, Sam U and
Jeremy: Nice.
Chelsea: So it's all over the place.
Jeremy: Okay. Yeah.
I'll have to, I'll have to make a note of those and when I'm in my podcast mode, I'll have to go check those
Chelsea: Yeah.
Jeremy: So what have you learned about yourself across this whole journey so far?
Chelsea: Oh, that's a good question. What have I learned about myself? I don't know if it's so much of, I've learned it as much as it's just really now confirmed I don't know, just like very unapologetically myself and I think has really shown in my pursuit of Jolene, Jolene because when you're.
Pushing for a new business by yourself. A lot of people wanna come in and tell you, you should try it this way, you should do it that way. And I am just like, no. I've got an idea and I believe in it. And it's like very much just sticking to it. And but I've also learned, that I, can be sensitive to, what people say about things. And that's something I, I guess I really knew about myself cause I'm, a pretty confident person [00:33:00] and I can get a little shook up by some, some reviews. There's some comments and.
Some nasty emails and things like that, and things that I thought, would never really bother me.
They do, they sting a little bit that's been an interesting development,
Jeremy: That's, I think, a challenge of having a business that's public facing. There's always gonna be scrutiny. There's gonna be trolls, there's gonna be somebody who. Has something to say, and they're just miserable people
You weren't perfect for them, so they're gonna let you know about it.
Chelsea: Yeah.
Jeremy: that's just part of what it
So it's unfortunate, but it's kinda like the cost of doing business. It can still sting though.
Chelsea: yeah,
Jeremy: like, right, gotta shake it off and keep it moving.
Chelsea: yeah. But I guess on the flip side too, it also, and people are very kind to remind me of this, that it means that you're doing something important.
Jeremy: Yeah, no, that's
Chelsea: good thing.
Jeremy: if you could instill hope in another woman who is considering starting her own thing.
what would you say to her?
Chelsea: I would say that if you have an idea to do something and it's one of those ideas that you just can't shake, then it means [00:34:00] that it's a important to you. And B is probably something that you are. I don't know if cold is the right word, but you're, wired for and meant to do.
And I would say you just do it. You just try it. And again, this kind of comes back to the dreamer in me of, the worst thing that can happen is it doesn't work, right? The worst thing is you fail. And to me that's not a terrible thing. You just get up and you try something else and, yeah, I would say if you're, dreaming of something or looking to do something, that the first step is to a i. You gotta tell somebody because it.
Jeremy: Yeah.
Chelsea: Like accountability all of a sudden comes into play the second it's outside of your body. 'cause you're like, I was thinking of this thing and if you tell somebody, then that person's able to ask you about it and to follow up with you about it.
It becomes real outside of yourself. And I think that there's a lot of power in that.
Jeremy: Yeah. It's accountability too,
Chelsea: Yeah. Yeah. And 'cause you can sit on an idea forever, right?
And you can prepare and you can do the research and you [00:35:00] can do all the things for your whole life. But until you do it, it's just gonna sit there and, you know, you can worry about what it's gonna turn into or what it's gonna look like in five years, but what it is in five years and you five years from now, those things that you now don't know, and so it's like you be positioned to be able to do things.
Jeremy: Yes.
Chelsea: but you can't be that person that five years from now person unless you start right now.
Jeremy: True.
Chelsea: I would say you just
Jeremy: the most of today.
Chelsea: right. You just gotta start and you don't have to have all the answers. I don't have all the answers. But I, I'm learning every day and I feel like it all happened just, 'cause I started
Jeremy: and that's what I appreciate about this conversation is that you're still getting started. You don't have this company for 10 years, 20 years, like you're still on the early side of this and you sharing your story is gonna be really helpful to other women and men as well, who are have that fear and that trepidation of starting because of what it may or [00:36:00] may not be, but it's like you just have to get started. we've reached the point where we're gonna pull out the clarity cards
Chelsea: okay.
Jeremy: yes, and your question is, how do you enact discipline in your life to persevere and accomplish your goals?
Chelsea: my gosh.
Jeremy: Discipline in your life
Chelsea: of all the
Jeremy: your goals?
Chelsea: questions you could ask me. It's funny because if anyone knows me, they know that discipline is not, I am not good at it. It's a hard thing for me. there's like probably PTSD from just like the years of playing, sports Now as an adult, discipline's hard, Jeremy. Um, you have to say things to other people. And so if I. Have like a deadline in my head of something that I like, wanna have done by whatever day.
If I just keep that to myself, then I can push it. But if I tell somebody else, I'm like, I'm gonna have this thing done by this day and you can expect it by this, I have to follow through with that. I'm much more able to stay true to, or I guess, have the discipline to get something done if someone else is, [00:37:00] counting on it rather than just me counting on it.
I'd say that's for me, how I discipline myself is I attach it to someone or I make it something, 'cause me I can blow things off. I'm like, get procrastinating and I will wait till the last minute. And and that's just me as a person. But yeah. And even things like, like playing soccer. Part of that is because I need to stay active and I wanna run around. And if I don't attach it to a team or a regular thing that I do with people that I enjoy being around, then I probably won't get to it. I have to attach things to people, I, and that's kinda
Jeremy: good.
Chelsea: keep my discipline.
Jeremy: and that's actually really smart because at least having the awareness
Of how you need to have that discipline, because I think some people think that if they're not necessarily self-disciplined, then. All hope is out the window, but discipline is needed, especially if you're a business owner.
So how you find that discipline, whether it's seeking to attach it to something like you're saying, just having that awareness to [00:38:00] be able to do that, I think is really helpful to hear.
Chelsea: Yep.
Jeremy: So Chelsea, if people wanted to get ahold of you, what's the best way that they can contact you?
Chelsea: So the best way for sure is through the Jolene Jolene Instagram, which is at Jolene Jolene atl. And I run that Instagram account and I get, dms there all the time. And that's a really great way to reach me or. Email, which is just [email protected]. Or come to the bar, come see me.
Come say, hey. And right now we're at Pullman Yards brick and mortar for our residency, and I'm there pretty much all the time. So would love to, high five you and say, hey.
Jeremy: Cool. Chelsea, thank you So
much for joining today
Chelsea: thank you.
Jeremy: to the listener. Yeah, of course. And so thank you for tuning into the Jeremy Haselwood Show. If you enjoyed today's episode, don't forget to follow or subscribe so that you're always up to date when the latest episode drops. Until next time, keep following your dream to find your purpose.
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