JEREMY'S BLOG
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Let's talk about the importance of establishing a monthly giving program for your nonprofit.
Many nonprofits rely on seasonal fundraising efforts for revenue. While these can be successful, they don't provide the same reliable income as nonprofit monthly giving. A program like this takes a...
Some great insights came out of the 2020 M+R Benchmark report about Facebook Fundraisers. Year-over-year revenue raised on Facebook grew 6% over the previous year. In addition, Facebook giving generated 3.5% of all online revenue. In a COVID-19 world, I would expect this revenue to increase...
Birthdays. Everybody has one. Every one of your donors has one. Asking for gifts for your birthday? Nah, that’s so 2016. What’s in now is using your birthday to raise money for nonprofits. That’s cool. Facebook makes it really easy to do this with Facebook Fundraisers, and...
How’s your email marketing and fundraising doing these days? If your emails are still hitting the Inbox of your subscribers, then that’s great. My last post discussed how your email marketing can be completely destroyed if you don’t apply care in how you acquire subscribers and...
In the landscape of digital fundraising, email is a central figure. The success of your email fundraising program is a classic case of nature versus nurture. If you nurture your email program, giving it attention and care, i.e. email hygiene, then you’ll watch it flourish. If you let...
As marketers and fundraisers, sometimes our tendency to put donors in a box can work against us. We define donor profiles (one box), we invest in specific fundraising channels (another box), and we often give attribution to the last-touch channel that acquired the gift (yet another box). We put...
Nonprofits have a problem on their hands when it comes to organic posts on Facebook. Many nonprofits spend hours each month planning, writing, organizing, posting, and tracking the performance of social media posts. HOURS. But those that have done this for the past few years know this...
My last post examined four important ways your nonprofit can prepare and plan for Giving Tuesday Now. This post fast forwards in time to the actual day. It’s Giving Tuesday Now, do you know where your donors are? (Relax, this is only a test, you still have some time)
I do keep in mind that...
May 5, 2020 - Giving Tuesday Now - Is Your Nonprofit Ready?
With COVID-19 striking a major blow to consumers and businesses alike, nonprofits are also struggling. Service needs are up, donations are down. The good news is that there is some relief for nonprofits through the $2 trillion stimulus...
When most nonprofits think of digital fundraising, they usually think of digital as a marketing channel to support or supplement direct mail. And honestly, that’s how fundraisers should think of digital (for now), especially when creating multi-channel campaigns. For single-channel...
“Yeah, I recognize direct mail generates more fundraising revenue than digital but….”
How many times a year do I say this? Too many to count. Yep, it’s true, direct mail raises tons more money than online fundraising channels. However, online fundraising revenue has...
Do you work for a nonprofit? Consider joining Fundraisers Unite and gain access to monthly fundraising and marketing training, weekly live coaching, and downloadable marketing templates for nonprofits. Learn more here!
If you’re into nonprofit fundraising, especially on the digital side,...
