Some great insights came out of the 2020 M+R Benchmark report about Facebook Fundraisers. Year-over-year revenue raised on Facebook grew 6% over the previous year. In addition, Facebook giving generated 3.5% of all online revenue. In a COVID-19 world, I would expect this revenue to increase...

Birthdays. Everybody has one. Every one of your donors has one. Asking for gifts for your birthday? Nah, that’s so 2016. What’s in now is using your birthday to raise money for nonprofits. That’s cool. Facebook makes it really easy to do this with Facebook Fundraisers, and...

In the landscape of digital fundraising, email is a central figure. The success of your email fundraising program is a classic case of nature versus nurture. If you nurture your email program, giving it attention and care, i.e. email hygiene, then you’ll watch it flourish. If you let...

As marketers and fundraisers, sometimes our tendency to put donors in a box can work against us. We define donor profiles (one box), we invest in specific fundraising channels (another box), and we often give attribution to the last-touch channel that acquired the gift (yet another box). We put...

Nonprofits have a problem on their hands when it comes to organic posts on Facebook. Many nonprofits spend hours each month planning, writing, organizing, posting, and tracking the performance of social media posts. HOURS. But those that have done this for the past few years know this...

My last post examined four important ways your nonprofit can prepare and plan for Giving Tuesday Now. This post fast forwards in time to the actual day. It’s Giving Tuesday Now, do you know where your donors are? (Relax, this is only a test, you still have some time)

I do keep in mind that...

May 5, 2020 - Giving Tuesday Now - Is Your Nonprofit Ready?

With COVID-19 striking a major blow to consumers and businesses alike, nonprofits are also struggling. Service needs are up, donations are down. The good news is that there is some relief for nonprofits through the $2 trillion stimulus...

When most nonprofits think of digital fundraising, they usually think of digital as a marketing channel to support or supplement direct mail. And honestly, that’s how fundraisers should think of digital (for now), especially when creating multi-channel campaigns. For single-channel...

“Yeah, I recognize direct mail generates more fundraising revenue than digital but….”

 How many times a year do I say this? Too many to count. Yep, it’s true, direct mail raises tons more money than online fundraising channels. However, online fundraising revenue has...

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If you’re into nonprofit fundraising, especially on the digital side,...

Whether you’re a start-up nonprofit or been around for decades, there comes a time when you either establish or refresh your brand. Branding is so much more than having a logo and smacking it everywhere you can. It’s a multi-dimensional force that is used to take residence in the...