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Let’s do a quick exercise. When you see the Disney logo, what do you think of? What about Apple’s apple? McDonald’s arches? Coca-Cola’s wave?
Chances are, you have formed some memory or emotion (good or bad) towards the thought of any of these logos or brands. Branding...
Whether you’re a start-up nonprofit or been around for decades, there comes a time when you either establish or refresh your brand. Branding is so much more than having a logo and smacking it everywhere you can. It’s a multi-dimensional force that is used to take residence in the...
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