How’s your email marketing and fundraising doing these days? If your emails are still hitting the Inbox of your subscribers, then that’s great. My last post discussed how your email marketing can be completely destroyed if you don’t apply care in how you acquire subscribers and manage your email lists. But what happens if it’s too late and you’ve already been blacklisted by internet service providers (ISPs) like Gmail and Yahoo. When you’ve been blacklisted, I call this “email jail.” It’s easy to get into and hard to get out of! If this has happened to your organization, there is hope…but it’s going to take some time. Here are some tips to help restore your reputation and find your way back into the Inbox of your subscribers:
Cleanse Your Data
Dirty data is likely the lion share of what got you landed into email jail, so this is the first item you need to fix. Dirty data consists of email records like non-openers,...
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