Whether your nonprofit’s fiscal year mirrors the calendar year or not, there’s an annual cycle to fundraising. Typically, it’ll start out a little slow in the calendar year, pick up a little steam in the spring, dip a little bit in the summer, then go full steam in the fall through the end of the ca...

I’ve got to admit it. Sometimes it’s tough being a digital fundraiser in a direct mail fundraising world. I see a heavily disproportionate amount of money invested in direct mail fundraising compared to digital. I also understand why. Digital has still not even cracked 10% of fundraising revenue gen...

There it is. December 31st is in your view. To most industries, it’s just the end of a calendar or fiscal year and a time to close out the books for the year. Things are slowing down. But not you. Not the nonprofit fundraiser that you are. December 31 is a deadline frantically approaching — you’re l...

The finish line of this calendar year is in sight, which means nonprofits are frantically working to secure those year-end gifts. Most are going heavy into direct mail and many are integrating email campaigns with direct mail. There’s also been a pretty big increase the past few years of nonprofits ...

OK, you’ve been hearing a lot about Facebook Live and other live-streaming social media platforms. You’re even toying with doing it this year on Giving Tuesday but are still having some reservations. Maybe it’s because you’ve never done it before and don’t want to mess anything up. Perhaps you have ...

My last post examined four important ways your nonprofit can prepare and plan for Giving Tuesday. This post fast forwards in time to the actual day.It’s Giving Tuesday, do you know where your donors are? (Relax, this is only a test, you still have some time)

I do keep in mind that as you’re reading...

If you work with a nonprofit, then it’s that time of year where you start to feel the nervous nibbling anxiety of Giving Tuesday looming on the horizon. You have more questions than answers, which may look like these:

- Will we be ready?

- What if we don’t raise as much money as last year?

- Is i...

The first post of this series examined Amazon’s tools for nonprofits, and part 2 examined what Facebook tools are available. Though Google has a few different services available through its Google for Nonprofits program, this post will focus on Google Ad Grants for nonprofits.

Google Ad Grants Over...

My last post took a look at some of Amazon’s tools that are available for nonprofits. This one is going to dive a bit into Facebook’s capabilities for your nonprofit.

Facebook Charitable Giving

What is it?

Facebook Charitable Giving is essentially the gateway to unlocking all of Facebook’s featur...

The Q4 giving season is right around the corner and fundraising planning will be filled with talks of direct mail, email, search marketing, and a few other tactics. While these will cover most of individual fundraising, I’m kicking off this three-part blog series to talk about ways you can increment...

My last post covered some basics for nonprofits who are just getting started and looking to set up a low-cost option for a website. It’s important that you have your website set up before you branch out into other digital marketing efforts like social media and email. However, once your website is u...