5 Proven Tactics That Encourage Nonprofit Monthly GivingJun 25, 2021
Let's talk about the importance of establishing a monthly giving program for your nonprofit.
Many nonprofits rely on seasonal fundraising efforts for revenue. While these can be successful, they don't provide the same reliable income as nonprofit monthly giving. A program like this takes a little more effort, but it's a great way to sustain your organization and enact long-term plans.
1. Create and Brand a Monthly Program
One of the best ways to encourage monthly giving is with a distinctly branded program. This helps donors feel they're part of something special and emphasizes your organization's efforts. For example, charity:water calls their monthly donor program "Pipeline." Choose a name that aligns with your organization's broader goals for easy recognition.
Leverage this program with its own page on your website. Post photos of your current monthly donors with their names and testimonials to build a sense of community and encourages others to join. Add impact with a sentence like, "By joining, you'll be our program's xxx member."
2. Speak to Donors in Their Language
It's important you explain to donors why their monthly contribution is necessary, and you can do this is by showing the impact of recurring gifts. Team Rubicon, an emergency response team, does this to great effect by showing how they use different levels of recurring gifts. For instance:
- $5 per month buys PPE for a volunteer
- $10 per month buys incident management training for a volunteer
- $50 per month deploys a strike team
Take a look at your own needs and tie specific gifting amounts with achievements, like Team Rubicon does. Or, if you already do this, break down the monthly donation into what it costs per day, such as $.50 or $1. This helps frame in donors' minds how affordable the overall gift really is.
3. Add Value to Monthly Gifting
4. Call Attention to Your Current Monthly Givers
5. Promote Your Monthly Program
A well-developed monthly giving program builds a community of engaged donors and provides your organizations with reliable revenue.
Got any tips about establishing a monthly giving program? Share them below!
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