Digital Fundraising Blueprint

Learn the strategies and tactics that have helped generate over $100 million in online revenue for nonprofits.

 - Gain 4.5 CFRE points -

This Video May Answer Your Questions

 

Course Features & Benefits

70+ Course Videos

Live action and voiceover training videos about digital fundraising. This isn't fluff. The info you learn can be put immediately into practice to make a difference.

5 Hours of Content

Self-paced content that you can access on desktops or mobile devices. Take this course at work, home, the gym, the train, Uber, wherever. 

Nothing. But. Digital.

Learn how to raise funds for your organization through your website, email, social media, digital media, mobile, and more!

Digital Fundraising Blueprint Training Modules

INTRO: Course Introduction & Digital Fundraising Stats

Learn the basics about digital fundraising and why it matters in the overall fundraising world.

This first module dives into industry stats about digital gifts, trends, and performance in different digital channels. 

MODULE 1: The Digital Fundraising Ecosystem

Buckle your seatbelt and strap on your helmet. This module will take you on a VIP journey through the digital fundraising ecosystem. 

This module is jam-packed with info about an array of digital fundraising channels and tools including websites, email, social media platforms, social media ads, search marketing, Google Grants, online display ads, blogging, content marketing, direct mail integration, mobile fundraising, CRMs, and other digital fundraising channels. We'll also take a look at website analytics, data hygiene, email testing, CAN-SPAM, the Digital Fundraising Funnel, and more! Sounds like a lot, right? It is. 

MODULE 2:  Digital Campaign Planning

You can have all the info you can stand about online fundraising, but it doesn't mean much unless you know how to organize and plan it. This module walks you through the planning phase. 

It all starts with a vision. Begin this module by reviewing Jeremy's trademarked VOSTEK strategy planning model that he uses with nonprofits and Fortune 500 companies. In addition you'll review the difference between fundraising programs and campaigns, gain an 11-step approach to annual planning, and identify assets that you'll need to plan and monitor your fundraising initiatives. You'll learn about prioritizing investment in your digital channels, attribution models, and how to include stakeholders in your fundraising planning. 

MODULE 3:  Digital Fundraising Strategies & Campaigns 

Raise a dollar and feed a family for a meal. Learn how to fundraise and feed many families for a lifetime. 

This final module of the Digital Fundraising Blueprint teaches 3 fundraising strategies and reviews 11 digital campaigns for fundraising, affirmation, and volunteering. What you learn in this module can be directly applied to how you approach your fundraising campaigns this year or years to come. 

Course Testimonials

"The Digital Fundraising Blueprint its exactly the kind of content that fundraising professionals look for to get CFRE credit. I haven't seen any courses as thorough on digital as this course. It's extremely educational and will help equip you with the tools necessary to be more successful in digital fundraising. "

Eddie Camas, CFRE
VP, RKD Group

"The course videos are beneficial to all levels of learners – from those just getting started in the digital fundraising space to seasoned professionals looking to expand their knowledge. The course videos are both succinct and comprehensive, touching on so many key areas of digital. I would recommend this course to anyone looking to grow in their fundraising knowledge or looking to expand into other areas they may not be as familiar with. The Digital Fundraising Blueprint helps you understand the ‘big picture’, so that you can be more thoughtful and execute more impactful tactics and strategies for your organization."

Jay Dee Harris
Sr. Director, Marketing American Cancer Society

"Jeremy Haselwood has created an amazing way for me to enhance my professional career through the Digital Fundraising Blueprint. Working for a nonprofit can be challenging when you wear a lot of hats. Each module has structured courses that are short and digestible that allows me to take my time to complete each lesson or come back and review if necessary. Many of the example scenarios that Jeremy describes are relatable to my profession, and I feel more connected. For me, that’s the ideal way to learn."

Angela Vaughn
Digital Marketing Director, The Salvation Army Metropolitan Division

"Our organization has been involved in digital fundraising for several years. However, after getting into the first few videos of the first module of Digital Fundraising Blueprint, I had written down several new tactics that I couldn't wait to share with my team. This course has a trove of tips to improve digital fundraising!"

Development Director
National Nonprofit

"Everybody in our agency should be trained on The Digital Fundraising Blueprint. The information in this course can be valuable in bridging the digital fundraising knowledge gap of our clients. It can help our account teams better understand and explain digital concepts when our digital teammates are unavailable."

Client Services Director
Fundraising Agency

Pricing Options

Choose which payment option best fits your budget, and get started today

One Payment

$499

ONE-TIME

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4 Payments

$125

PER MONTH

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12 Payments

$42

PER MONTH

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Who Should Take the Digital Fundraising Blueprint Course

  • Fundraising Professionals that need CFRE points | Full participation in the Digital Fundraising Blueprint is applicable for 4.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
  • Development Directors and Digital Leaders that work for nonprofits/NGOs and would like a broad understanding of digital fundraising along with campaign ideas
  • Professionals looking to begin or change careers into the field of nonprofits/NGOs and digital fundraising
  • This course is for Beginners and Intermediate learners

NO RISK, 100% Money Back Guarantee within 30 days if not satisfied for any reason with this training. No questions asked. 

About the Instructor

Hi, I'm Jeremy Haselwood! In addition to my personal development training with E.D.G.E. Academy, I've also led digital strategies for nonprofit organizations in the realm of human services, animal care, healthcare, food banks, rescue missions, disaster response and more. Overall, my strategies have helped generate over $100 million, which translates to more good being done in the world.

The Digital Fundraising Blueprint takes the same strategies and tactics I use with my nonprofit clients and teach them in an easy to understand, self-paced online course. My goal is to empower others like you to make an impact by providing resources and tools for digital fundraising. Join me in my quest to make the world a better place!

Jeremy's digital fundraising expertise featured on Forbes.com

CFRE Disclaimer

Full participation in the Digital Fundraising Blueprint is applicable for 4.5 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Participation in the Digital Fundraising Blueprint may assist you in learning or reviewing concepts covered on the Certified Fund Raising Executive (CFRE) examination as detailed on the Test Content Outline provided by CFRE International. CFRE International does not sponsor or endorse any educational programs and the Digital Fundraising Blueprint was not developed in conjunction with CFRE International.