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Let’s do a quick exercise. When you see the Disney logo, what do you think of? What about Apple’s apple? McDonald’s arches? Coca-Cola’s wave?
Chances are, you have formed some memory or emotion (good or bad) towards the thought of any of these logos or brands. Branding...
Whether you’re a start-up nonprofit or been around for decades, there comes a time when you either establish or refresh your brand. Branding is so much more than having a logo and smacking it everywhere you can. It’s a multi-dimensional force that is used to take residence in the...
Whether your nonprofit’s fiscal year mirrors the calendar year or not, there’s an annual cycle to fundraising. Typically, it’ll start out a little slow in the calendar year, pick up a little steam in the spring, dip a little bit in the summer, then go full steam in the fall...
I’ve got to admit it. Sometimes it’s tough being a digital fundraiser in a direct mail fundraising world. I see a heavily disproportionate amount of money invested in direct mail fundraising compared to digital. I also understand why. Digital has still not even cracked 10% of...
It’s January. It doesn’t matter the year because the cycle is the same. Maybe your fiscal year hasn’t ended, but you’ve finished the race to the end in December for fundraising. Maybe you lost a few pounds last month because you didn’t find time to eat while you...
There it is. December 31st is in your view. To most industries, it’s just the end of a calendar or fiscal year and a time to close out the books for the year. Things are slowing down. But not you. Not the nonprofit fundraiser that you are. December 31 is a deadline frantically approaching...
The finish line of this calendar year is in sight, which means nonprofits are frantically working to secure those year-end gifts. Most are going heavy into direct mail and many are integrating email campaigns with direct mail. There’s also been a pretty big increase the past few years of...
OK, you’ve been hearing a lot about Facebook Live and other live-streaming social media platforms. You’re even toying with doing it this year on Giving Tuesday but are still having some reservations. Maybe it’s because you’ve never done it before and don’t want to...
My last post examined four important ways your nonprofit can prepare and plan for Giving Tuesday. This post fast forwards in time to the actual day.It’s Giving Tuesday, do you know where your donors are? (Relax, this is only a test, you still have some time)
I do keep in mind that as...
If you work with a nonprofit, then it’s that time of year where you start to feel the nervous nibbling anxiety of Giving Tuesday looming on the horizon. You have more questions than answers, which may look like these:
- Will we be ready?
- What if we don’t raise as much money as last...
The first post of this series examined Amazon’s tools for nonprofits, and part 2 examined what Facebook tools are available. Though Google has a few different services available through its Google for Nonprofits program, this post will focus on Google Ad Grants for nonprofits.
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My last post took a look at some of Amazon’s tools that are available for nonprofits. This one is going to dive a bit into Facebook’s capabilities for your nonprofit.
Facebook Charitable Giving
What is it?
Facebook Charitable Giving is essentially the gateway to unlocking all of...
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