Most of the nonprofit marketing I’ve been involved with have come from established nonprofits that have some level of online marketing or fundraising budget. However, I do come across brand new nonprofits from time-to-time that are just getting started from scratch with little to no resources. They ...

It’s a fun, sick, and fascinating world we live in when it comes to social media. We get to hear rants we didn’t ask for from our friends and public figures. We get to watch funny or heart-warming videos that make our eyes well up with tears. And, thanks to Snapchat filters, we can finally fulfill o...

Nonprofit leaders wear many hats. It’s quite the balance of pleasing many audiences, which includes donors, employees, community leaders, and those needing services (which is why the nonprofit exists in the first place). From a fundraising perspective, it involves keeping an eye on planned giving, m...

“Transitioning from Direct Mail to Digital fundraising is easy, right?”

In the nonprofit world, direct mail is still king when it comes to generating revenue. This is one of the few industries in which this is the case, and I can confidently say it isn’t changing drastically in the near future....

“If you had $10,000 to invest in your digital fundraising efforts, how would you invest it?”

This is a question I get a few times a year from different nonprofit clients. There’s no one-size-fits-all answer because it depends on overall fundraising strategy, technology, fundraising maturity, person...